Newsletter Funnels for B2B Companies

Stop renting attention.
Build a media asset
you actually own.

We build and operate niche newsletters for B2B companies. The kind that lowers your CAC, increases your LTV, and compounds into a strategic asset that drives enterprise value.

Book an Intro Call

20-minute call. No obligation.

The Problem

Your pipeline depends on channels you don't control

Organic reach is shrinking. Paid acquisition keeps getting more expensive. Cold outbound only works on the tiny fraction of your market that happens to be ready right now.

97%

of your market isn't ready to buy today. Most B2B companies have no system to stay in front of them until they are.

Meanwhile, companies like HubSpot and Robinhood are spending tens of millions acquiring newsletter brands. Not because newsletters are trendy. Because a trusted publication with an engaged audience is one of the few marketing assets that compounds over time.

You probably already know you should be doing this. You just haven't had the time, the team, or the system to make it happen consistently.

Who's Behind This

Built by someone who's done this for a living

Sam Whelan

Founder, Found Money Media

7+ years writing emails that sell for coaching businesses and personal brands. Specialising in founder-led content... the kind of emails your prospects and clients actually look forward to reading. The lists I've managed have generated over £2 million in sales. All through email.

I started FMM because I kept seeing the same thing: B2B companies with strong offers and zero system for staying in front of their market between sales conversations. A newsletter fixes that.

£2M+

generated via email

years in email

What You Get

A niche publication you own that does six things at once

📬

Captures the 2% ready now

Surfaces buyers who are in-market right now through soft CTAs, replies, and engagement signals you can act on this week.

🔥

Warms the other 98%

Stays in front of everyone else with weekly value so when their timing changes, your company is the obvious first call.

📉

Lowers your CAC

Acquiring a newsletter subscriber costs a fraction of acquiring a customer. The newsletter turns one into the other over time.

📈

Increases your LTV

Readers show up to calls pre-sold. They already know your thinking. Shorter sales cycles, higher close rates, better-fit clients.

🏗️

Builds enterprise value

Every issue adds to a compounding asset. Subscriber list, engagement data, brand authority. Something an acquirer or investor can actually put a number on.

🛡️

Builds your reputation in the market

A consistent publication positions your company (and your founder) as the go-to voice in your space. The kind of profile that gets you invited to speak, quoted in articles, and remembered when decisions are being made.

How It Works

We handle 95% of it.
You spend about 20 minutes a week.

The newsletter funnel

📣

Paid Ads

We drive targeted traffic

→

📄

Landing Page

They sign up

→

📋

Survey

Qualifies hot leads

→

🔥

Ready Now?

Routed to book a call

→

📬

Not Yet?

Weekly newsletter nurtures

We develop the concept and build everything

Newsletter naming, audience strategy, tone of voice, CTA architecture. Then we build it all: publication setup, website design, newsletter template, custom landing page, Typeform qualification survey, welcome email sequence, and ad creative. You show up to an onboarding call. We deliver a ready-to-launch publication.

We launch and start driving subscribers

Ads go live. Subscribers land on your page, sign up, and hit the qualification survey. Anyone who's in-market right now gets routed to book a call and delivered to your CRM. Everyone else enters the weekly newsletter. You're publishing from week one.

You give us 20 minutes. We write the issue.

Send a quick voice note, flag an interesting article, or just tell us what's on your mind. We turn it into a polished, on-brand newsletter issue that sounds like it came from your team. You review, tweak if needed, approve. Done. Four issues a month, plus a founder article and an additional email flow each month.

We optimise, grow, and report

We manage your ad campaigns, test new creative, grow your subscriber list, and track everything. You get weekly reporting on opens, clicks, subscriber growth, ad costs, cost per subscriber, and booked calls. We're on Slack for anything you need between reports.

What Happens

The newsletter does the selling you don't have time to do yourself

Within the first month we had prospects booking calls directly from the newsletter. People who'd been sitting in our pipeline for weeks suddenly reached out saying they wanted to talk. A few existing clients started forwarding it to their network too, which brought in new subscribers we didn't pay for.

B2B agency founder · newsletter client

I'd been telling myself I'd start a newsletter for over a year. I'd get two or three issues out, then a busy week would hit and I'd stop. The quality was inconsistent and I dreaded sitting down to write. Having someone handle the whole thing changed everything. Now it goes out every week without me thinking about it, and it's better than anything I was producing on my own.

SaaS co-founder · newsletter client

We'd go months without speaking to certain contacts, and then they'd see the newsletter and get back in touch. It keeps the relationship warm without us having to chase anyone. The time it takes from our side each week is basically nothing, maybe ten minutes to review and approve.

AI company co-founder · newsletter client

Who This Is For

B2B companies with something worth saying and something valuable to sell

SaaS Companies

Long sales cycles, high LTV, and a market that needs warming up before they'll book a demo. A newsletter does that job every single week.

AI Companies

Everyone in your space sounds identical. A publication with a real point of view is one of the few ways to stand out right now.

B2B Services

Consultancies, fractional teams, professional services. If you sell on trust and expertise, a newsletter is the best way to demonstrate both at scale.

Thinking About Exit

A media asset inside your company increases what it's worth. An engaged subscriber list is something acquirers and investors actually look at.

This probably isn't for you if...

You sell something low-ticket. You want instant leads by Friday. You're looking for someone to blast promotional emails to a bought list. Or you just need a freelancer to write a company update once a month. This is a full-service newsletter operation, not a quick fix.

Investment

Simple pricing. No setup fees. No lock-in.

£3,000/month

Everything. Strategy, writing, design, ads, growth. Fully managed.

We build, write, design, publish, and grow your newsletter. You spend 20 minutes a week reviewing and approving. Ad management is included.

Newsletter strategy, naming, and audience positioning
Publication setup and website design
Custom landing page for subscriber acquisition
Typeform qualification survey with CRM routing
3-email welcome sequence
Newsletter template design
4 newsletter issues per month, written in your voice
1 founder article per month
1 additional email flow per month (book-a-call sequences, re-engagement, etc.)
Ad campaign setup, creative (≈10 variations/month), and ongoing management
CTA strategy and soft-sell architecture
Dedicated Slack channel
Weekly reporting (opens, clicks, growth, ad costs, cost per sub, booked calls)

+ £2,000/month minimum ad spend

This is your budget for growing the subscriber list with the right people. You fund it, we manage it. Targeting, creative, testing, and optimisation are all included in the £3,000 monthly fee above.

Book an Intro Call →

Questions

Before you ask

How can someone else write in our voice?

The first few issues are iterative. You give feedback, we adjust. Within 2-3 weeks we've nailed your tone, your topics, and the way your team talks about things. After that, most clients approve each issue in under 5 minutes. You never lose control of your voice. You just don't have to spend hours writing.

What if we don't have time to create content every week?

That's the whole point. You don't write the newsletter. We do. All we need is a quick voice note, a couple of interesting links, or a two-minute message about what's on your mind. Some weeks you send us nothing, and we still publish a great issue.

How long before we see results?

Some clients see cold prospects come back to life within the first few weeks. The real compounding happens over 3-6 months as trust builds and your subscriber list grows. This is an asset that gets more valuable every week you publish.

We don't have a big email list. Does this still work?

Yes. If your clients are worth £5k, £10k, £50k+ each, you don't need 50,000 subscribers. A few hundred right-fit readers can generate serious pipeline. That's what the paid growth is for... building that list with the right people from day one.

Why not just use ChatGPT and do it ourselves?

You could. Most people who say that don't end up doing it. And the ones who do usually stop after a few issues because it takes longer than expected and the output sounds like everything else in their inbox. We handle strategy, writing, voice, design, growth, and publishing. You spend 20 minutes a week.

Is there a minimum commitment?

No long-term contracts. Month to month. We'd recommend at least 3 months to give it time to build momentum, but you're free to stop anytime.

Stop renting attention.Build a media assetyou actually own.